What I Read

Everything is Obvious: Once You Know the Answer

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Execution: The Discipline of Getting Things Done

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Winning

Free: The Future of a Radical Price

Tribes: We Need You to Lead Us

Start with Why: How Great Leaders Inspire Everyone to Take Action

We Are All Weird: The Myth of Mass and The End of Compliance

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Anything You Want

Delivering Happiness: A Path to Profits, Passion, and Purpose

Made to Stick: Why Some Ideas Survive and Others Die

What the Dog Saw and Other Adventures

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything